Communication is one of the key factors which contribute to the success of any organization in the contemporary business setup. An organization, which fails to understand the importance of communication, is likely to stay behind and fail to gain competitive advantage in these times of great opportunities. An organization needs a collaboration tool to communicate all the time with its employees, suppliers, customers, and business partners. The advancement in technology has brought into existence various means of communication, ranging from telephone, instant messaging, faxes, e-mails to web conferencing, web meetings, unified PDAs etc. On one end, the picture may seem to be rosy but at the very other moment one realizes that more options means more problems.
Effective communication requires that messages be delivered to the right person, at the right time, in the right place and through the right medium. This is where the concept of Unified Communications (UC) comes in. As the name suggests, UC means integration of different kinds of communication systems in the organization to ensure that the user can access the required person without having to worry about the communication device being used by the recipient. It is a high end collaboration concept which enables organizations to bring together its distributed and increasingly mobile employees and thus save upon the costs of communication.
Unified communications, through conferencing services helps organizations increase the productivity of their business processes in myriad ways. Improvement in processes leads to smoother workflow, reduction in wastages and avoidance of delays. Quicker and integrated communications can thus enhance the profit making capacity by augmenting the decision-making mechanism and the knowledge pool in the organization.